Unavailability Of Cinemas Discouraging Film Investors In Ghana – James Gardiner Laments
James Gardiner, an actor from Ghana, has discussed certain issues that the country’s film industry is facing.
James Gardiner observed that in Nigeria, where he has received considerable recognition for his work, there is a higher demand than in Ghana when discussing the poor patronage of cinematic films on TV3.
Additionally, he made note of the lack of a consistent cash flow in the Ghanaian economy, which he believed might be related to population growth.
“In actuality, cash flow is the most important factor. People don’t seem to invest much money in the movie industry, in my opinion. They do, although not to the same extent as Nigeria.
“If you look at the numbers as well, it really doesn’t favour us. For instance, if a cinema movie is released in Nigeria, they have lots of cinemas because they have the population. So, it makes sense for them to have cinemas scattered around and for them to generate revenue. But in Ghana, we are not even a lot so.”
Fellow actress Roselyn Ngissah also contributed to that discussion adding that outside Accra, she has experienced overflowing cinemas on movie opening nights.
She also noted that even with the seemingly huge number of attendees, producers say they do not make as much money as they hoped for.
