In an exciting development for the African music industry, Trace TV has announced its plans to host a groundbreaking award show and festival aimed at celebrating and promoting African music on a global scale. The event, set to take place later this year, is expected to bring together some of the continent’s biggest musical talents, industry professionals, and music enthusiasts for a memorable and impactful experience.
Trace TV, a leading pan-African music and entertainment platform, has always been at the forefront of promoting African music and culture. With its vast reach across the continent and beyond, the network has played a pivotal role in showcasing the diverse talent and vibrant sounds that Africa has to offer. This upcoming award show and festival are yet another testament to Trace TV’s commitment to elevating African music to new heights.
In this interview on pulse, Trace TV CEO for West Africa Sam Onyemelukwe provides insight into the forthcoming award and festival, the motivation behind it, and what’s meant to achieve.
“For a lot of years, people have asked us about doing awards but we didn’t want to because we don’t want to just make another award show, But considering that several of the awards shows in Africa have been cancelled, it makes sense to create an award by Africans for African.”
“We aspire to make this into an annual event like any marquee awards. Although our market is not very easy so we are solely focused on this year’s award to make it as big and spectacular so whoever watches or attends has a wonderful experience.”
Trace TV’s upcoming award show and festival promise to be a game-changer for African music. By celebrating the continent’s diverse musical talents, promoting collaboration, and providing a global platform, this event will undoubtedly contribute to the continued growth and influence of African music worldwide. As the countdown begins, the anticipation for this historic occasion is palpable, and the stage is set for African music to shine like never before .
source – pulseng
