Prominent talent manager and entertainment commentator, Mr. Logic, has voiced his deep concerns about the lack of genuine support and funding plaguing the music industry in Ghana. Mr. Logic, known for his candid opinions, strongly believes that this issue is the primary hurdle obstructing the growth and prosperity of the country’s music scene.
One of Mr. Logic’s most emphatic assertions is the dismissal of the notion that any individual artist, including Shatta Wale, bears the responsibility for hindering the progress of the entire industry. He categorically labeled such claims as unfounded, shedding light on the larger issues at play.
Speaking on the UTV Showbiz Night, Mr. Logic explained that the constant negative comparisons and criticism surrounding the Ghanaian music industry deter potential investors from allocating resources to talented artists who have the potential to achieve feats similar to their Nigerian counterparts. He pointed out that the significant international success of Nigerian artists is rooted in substantial investments and unwavering support from within the industry, a strategy that Ghanaian artists could also benefit from.
Mr. Logic contested the idea that artists like Shatta Wale, who boast an extensive track record in the industry, are incapable of filling renowned venues like the O2 Arena. He argued that investor confidence has eroded due to the relentless negative conversations surrounding the industry, and this has adversely impacted both artists and their prominence.
“Who says Shatta Wale, who has been in the industry for the longest running, can’t fill up the O2 arena? It’s because investors have lost confidence due to the constant negative conversations that surround the artistry, and it affects the artists and their prominence,” Mr. Logic passionately asserted.
He emphasized that the achievements of artists like Asake are not unattainable for Ghanaian artists, provided they are provided with the necessary resources and support. “It is nothing too extraordinary that Asake and his colleagues are doing that Ghanaian artists can’t do. We are equally capable of achieving the same. Let’s not belittle our creatives for trying their best,” he added.
Mr. Logic criticized the approach of many Ghanaian artists, noting that they often rely on personal contacts rather than allocating budgets for self-promotion, in contrast to their Nigerian counterparts who invest heavily in marketing and promotion. He noted that Ghanaian artists sometimes lack a fundamental understanding of the business side of the music industry.
“Don’t blame Shatta Wale for the industry’s woes. It’s not his responsibility to push anyone. Each of the artists is doing their work, and no one is obliged to push the other. However, the prompt rescue for success in the industry is if these artists get the major support and funding,” Mr. Logic emphasized.
Mr. Logic’s passionate plea for increased support and funding in Ghana’s music industry highlights the urgent need for stakeholders to come together and address this issue collectively. Rather than placing blame on individual artists, it is essential to recognize that the real solution lies in granting Ghanaian artists the essential support and funding they need to thrive and compete on the global stage.
