In an interview with AJ Sarpong on 3FM, the singer, who was signed to ONE NATION Entertainment, revealed her perspectives on her choice to switch companies and launch her own label as part of a path of self-reinvention.
She added, “I’ve also been working for 15 years without a break, playing on all the shows during that time, and still representing. After COVID, I moved labels, so I had to establish myself once more, so I founded my own label.
Many people in the entertainment industry were shocked by her announcement, but they have since embraced the fresh information.
Other prominent musicians, including as Sarkodie, Stonebwoy, Shatta Wale, and Mr. Eazi, have also made announcements recently.
Efya’s announcement comes at a time when several other well-known musicians, like Sarkodie, Stonebwoy, Shatta Wale, and Mr. Eazi, have all launched their own record labels.
Efya is a vocal powerhouse who routinely gives electrifying performances. Her new label plans to highlight her abilities and commitment to a broader audience and will be in control of her marketing, collaborations, and distribution agreements.
Efya who consistently turns in mesmerizing performances, will have her marketing, collaborations, and distribution arrangements handled by her new label, which is ready to highlight her abilities and dedication to a wider audience.
AJ was on the show, but she didn’t tell him the name of the label.
