“Prioritize Craft Over Social Clout ”-Kizz Daniel Urges Musicians

Nigerian Afrobeats artist Kizz Daniel has urged musicians to focus on their craft instead of chasing clout and social media metrics.

Writing on X, he encouraged artists to prioritise the quality of their work, stressing that dedication to their art is what drives lasting success.

“Ignore social media algorithms and concentrate on your craft. Have you heard of a guy called KILLER MIKE? Probably not, yet he’s a four-time Grammy winner. Stop chasing the number one song;

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