Artiste manager BullGod has stated that investing in music videos is no longer a wise business decision for musicians.
In a recent interview, he explained how music consumption has shifted dramatically and stressed the need to adapt to the evolving digital landscape.
“Spending time on music videos in 2025 doesn’t make sense anymore,” he said, noting that audiences have moved away from engaging with them.
He further pointed out that video content is losing its relevance, adding,
“We’re in 2025, and even industry experts agree that visualisers are far more effective.The internet is both our greatest enemy and our greatest ally. You need to use it in a way that works for you,” he advised.
