Record producer David Kojo Kyei, popularly known as Kaywa, recently shared his perspective on investing in new talents in the music industry. The award-winning music producer made this known on his Instagram page on June 5 when he introduced his four new signees: Cadeen, Joevibe, Shugalord, and JoyVerse, after parting ways with his previous label mates.
However, some fans noticed that Kaywa’s new signees were all male, prompting inquiries about the lack of female representation. Kaywa addressed this concern by explaining, “I’ve signed a lady before. It’s not a joke. It’s double work and more expensive. You need more time. So we want to focus on the gentlemen for now.”
In an interview on 3FM Drive with Giovanni Caleb and AJ Sarpong on July 18, the CEO of Highly Spiritual Music Label shed more light on his criteria for investing in new talents. He emphasized the importance of assessing the passion and commitment of artists, stating, “Usually, we look at the passion behind what you do and whether you love it… At least they know where they are going, so it’s easy to push them. We look out for that more. We look at people who understand and fear God because when you do, there are certain things you wouldn’t do.”
Kaywa also acknowledged the financial challenges that come with investing in new talents. He revealed that obtaining funds was not easy, but he jokingly avoided disclosing the source of his money, saying, “I’ll not tell you where my money is coming from, but it’s coming from somewhere.” He emphasized that shooting high-quality music videos was expensive and required continuous investment.
Despite the risks involved in investing in new talents, Kaywa encouraged potential investors, highlighting the potential profitability of the music industry. He noted that if done well, there is significant money to be made in the music business. He urged investors to check streaming platforms and speak to successful artists, who would confirm the financial rewards of the industry. However, he cautioned that investing in fresh talents was not an easy task but believed in trusting the process and doing everything possible to make it work.
Kaywa’s insights provide valuable perspectives on the challenges and rewards of investing in new talents in the music industry. As an experienced record producer, his words carry weight and offer encouragement to both aspiring artists and potential investors who are looking to navigate the dynamic world of music.
source- 3news
