In a recent interview on the 3FM Drive, Diamond Michelle, widely known as Michy, shared her perspective on the lucrative financial prospects that social media offers to those who are willing to seize them. Joined by Giovanni Caleb and AJ Sarpong, the discussion shed light on how Michy has successfully turned her social media presence into a profitable business venture.
At the heart of Michy’s message is the notion that authenticity and commitment are the keys to unlocking social media’s financial potential. Addressing the skepticism that often surrounds the idea of making money through platforms like Instagram, she asserted, “It absolutely does. I consistently emphasize that when you witness someone prospering financially through social media, it’s not a fabrication. You have to determine your path.”
Michy’s insights are grounded in her own experiences, and she has turned her Instagram page into what she terms a “workspace.” For her, this means maintaining a high level of professionalism by using her platform primarily for business-related content. She clarified, “I treat my page like an office. Other than promoting my music, you won’t find anything there except for advertisements. My page is a business platform. I don’t even extend birthday wishes there. I save those for my Snapchat because this is my professional domain, and I aim to keep it orderly.”
Her dedication to presenting her social media as a business platform reflects a strategic approach that underscores her commitment to her clients and partners. Michy emphasized that every post, no matter how lighthearted it might seem, serves as an advertisement in its own right. This approach ensures that her audience and potential collaborators perceive her content through the lens of her professionalism.
Furthermore, Michy delved into the pricing structure she employs for the advertisements posted on her Instagram page. She noted that her pricing varies and comes in different packages to cater to different needs. For a single post, the cost ranges between Gh¢1,500-2000. Notably, she and her team have also introduced higher-tier packages, such as the 50k package and the 250k package for a year. These packages are a testament to the dedication and effort she invests in her content, often requiring her to personally experience the services she promotes, be it dining at restaurants, staying at hotels, or visiting apartments – all funded from her own pocket.
When questioned about her criteria for collaborating with brands, Michy was quick to emphasize the paramount importance of authenticity. She expressed that her partnerships are based on a mutual alignment of values and genuine interest in the products or services she promotes. Her credibility hinges on being selective about the brands she associates with, as she believes that authenticity not only benefits her personal brand but also enhances the trust of her audience.
