Television Personality and Host of ‘Greetings from Abroad’, Nanahemaa Adwoa Awindor, shared insights into the challenges her daughter, singer Efya, faces due to persistent false news surrounding her brand. Speaking on Joy Prime on August 16, Nanahemaa Adwoa Awindor shed light on the detrimental effects such misinformation can have on the careers of artists.
In an open interview, Nanahemaa Adwoa Awindor, a well-known figure in the television industry, discussed the difficulties her daughter Efya has encountered as a result of ongoing false news stories that have circulated about her brand. The seasoned host acknowledged that these inaccurate reports have led to the loss of potential investors who were considering supporting Efya’s musical endeavors.
“It’s disheartening to see my daughter face such challenges,” Awindor expressed. “False news can spread like wildfire, and it’s painful to witness the impact it has on her career. As a mother, my advice to her has always been to stay focused and remain impervious to negativity.”
Awindor emphasized the importance of resilience in the face of adversity. She revealed that she constantly encourages her daughter to channel her energy into her work and not to let the false narratives define her. “I know my daughter. I tell her not to internalize these negative stories but rather to turn to prayer and trust that they will eventually fade away. It’s particularly difficult when such news emerges during crucial moments in her career, like when we were working on a major project.”
The host further elaborated on the broader implications of false news, especially in the realm of investment. “Consider this scenario: an investor is considering supporting an artist like Efya, and they come across these false allegations. Regardless of the truth behind these claims, it’s only natural for the investor to hesitate and reconsider their decision. This underscores the importance of responsible reporting and the potential consequences of spreading unverified information.”
Nanahemaa Adwoa Awindor, who also holds the title of queen mother of Afigya-Kwabre in the Ashanti Region, expressed her unwavering support for her daughter’s musical aspirations despite the negativity that continues to surround her. “I have no regrets about supporting my daughter’s journey in the music industry. As a mother, it pains me to see her affected by baseless rumors, but I firmly believe that her best days are ahead of her.”
Awindor remained optimistic about Efya’s future, viewing the challenges posed by false news as stepping stones rather than stumbling blocks. “In adversity, we often find the motivation to push ourselves even further. These negative experiences might actually serve as propellers to propel Efya to greater heights. I firmly believe that her potential is far greater than any unfounded rumors. Our focus remains on the promising future that lies ahead, and we are confident that with dedication and resilience, she will achieve remarkable success.”
