YAD Entertainment YAD News

“Apply Strategic Approach To Revitalize Tourism”-George Quaye

Written by Sarah Boye

President of the Arts and Tourism Writers Association, George Quaye, has called for a strategic and forward-thinking approach to revitalise Ghana’s arts and tourism sector.

Speaking in an interview, Mr. Quaye pointed out that industry’s stagnation is as a result of lack of vision from those managing it.

“When travelling to destinations like Cape Coast or Takoradi, there are no billboards showing distances to major landmarks like Cape Coast Castle. These reflect poor planning and vision, and someone must take the initiative to think, dream, and implement solutions to these problems.

Further, he also criticised political parties for sidelining arts and tourism in their manifestos, instead prioritising agriculture, education, and the economy. 

“Inadequate infrastructure and poor communication hinder the sector’s growth; this is a broader failure to acknowledge the role of arts and tourism in national development.”

Additionally, he called on political parties to include robust policies for arts and tourism in their manifestos, emphasising the need for investment in infrastructure, marketing, and capacity building to unlock the sector’s potential.


His comments come as calls intensify for a comprehensive strategy to leverage Ghana’s rich cultural and natural resources, aiming to transform the arts and tourism sector into a major pillar of the national economy.

About the author

Sarah Boye